Online business, or e-commerce, has become the buzzword of the past year and so it is time that Australian businesses got online to reap the profits and success that is being witnessed in the international online economy.

One of the barriers to Australian businesses becoming e-commerce merchants is the lack of local, affordable knowledge in the area. The media and key influencers alike have been talking about the great potential of e-commerce in Australia, yet the industry lags behind other English-speaking markets. Of the estimated $24 billion Australians spend online each year, it is estimated that up to 40% is spent with international etailers [Forrester Research]. 

Todd has brought together a comprehensive and accessible guide to the online market place by covering how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions and understanding online customer service. The content is supported not only by Todd's own 10 year experience as an e-commerce expert but also from a selection of sourced knowledge and advice from a range of Australian online professionals that include employees of PayPal, Nine MSN, Fairfax Digital, Commonwealth Bank  and Linked In.

Published by Hachette Australia

ISBN: 9780733628986